Workshops + Events

A business plan is a critical tool for outlining the strategy and developing the tactics to manage your business.

Ideal for businesses who already have social media presence

The Kingston Economic Development Corporation Board & Staff invite you to enjoy the Joy of the Season!

There is a great deal to consider when you’re building a new website or redesigning an existing one. This beginner workshop covers everything you need to know, from choosing and registering a domain name, to building the website itself, to making sure it’s secure.

You’ll learn:

What a domain name is and how to register the right one(s) for your business.
How to get an email address that matches your domain name.
How to comply with the Accessibility for Ontarians with Disabilities Act (AODA) with a fast, accessible, and mobile-friendly website.
What to consider when choosing a website platform such as WordPress, Shopify, or Squarespace.
How to set up an online store, how to accept payments online and other e-commerce fundamentals.
How to make a website secure and back it up regularly.
What you can do yourself and when to hire a pro.

This workshop is a free workshop for main street small businesses in Kingston. Laptop computers aren't absolutely necessary for this class, but we recommend bringing a laptop to follow along.

You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.

You’ll learn:

How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.
Why email marketing can be a powerful and cost-effective way to grow your business.
How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).
How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.
How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.
What free or low-cost graphic design tools to use to create eye-catching online ads.

This workshop is a free workshop for main street small businesses in Kingston. Laptop computers aren't absolutely necessary for this class, but we recommend bringing a laptop to follow along.