Business Plan

Writing A Business Plan

Business plans may vary slightly from industry to industry, but at a minimum, your plan should include the following six elements:

  1. Executive Summary
    1. Company profile summary
    2. Market research summary
    3. Marketing summary
    4. Finance summary
  2. Company Profile
    1. Business overview
    2. Company history
    3. Management
    4. Location
    5. Legal structure
    6. Vision & mission
  3. Market Research
    1. Industry profile & outlook
    2. Local market
    3. Key competitors (SWOT analysis of each)
    4. Target market
    5. Keys to success
    6. Customer survey summary
  1. Sales & Marketing
    1. Pricing strategy
    2. Marketing strategy
    3. Positioning statement
    4. The sales process
    5. Strategic Alliance
  2. Operations
    1. Location(s)
    2. Legal issues
    3. Insurance issues
    4. Human Resources
    5. Process/production
    6. Risk Assessment
  3. Financials
    1. Start-up costs
    2. Break even
    3. Sales forecast
    4. Cash flow
    5. Income Statement

Your demographic profile should include:

  • Age (generally a specific range)
  • Sex (male, female or both)
  • Marital Status
  • Location (where they live and work)
  • Income (specifically their disposable income)
  • Education (are they high-school, college or university educated?)
  • Occupation (what type of employment do they have?)
  • Interests (what types of products and services are they interested in?)
  • Cultural, ethnic and racial background

Futurepreneur Business Plan Writer

Workshops + EventsView All

Nov 13

The event will include a brief information session about the program as well as the opportunity to connect with the founder Alan Rottenberg.

Nov 14

Attend this free one-hour session to learn about the programs and services offered at Kingston Economic Development that can help start and grow your business.

Nov 20

Participants will learn about the risks and benefits of succession planning.

Nov 21

Do you want to follow your passion to create a business that puts people and planet first? You are not alone.

Nov 28

Are you an employer with new staff to the city?

Nov 28

Attend this free one-hour session to learn about the programs and services offered at Kingston Economic Development that can help start and grow your business.