Business Plan

Writing A Business Plan

Business plans may vary slightly from industry to industry, but at a minimum, your plan should include the following six elements:

  1. Executive Summary
    1. Company profile summary
    2. Market research summary
    3. Marketing summary
    4. Finance summary
  2. Company Profile
    1. Business overview
    2. Company history
    3. Management
    4. Location
    5. Legal structure
    6. Vision & mission
  3. Market Research
    1. Industry profile & outlook
    2. Local market
    3. Key competitors (SWOT analysis of each)
    4. Target market
    5. Keys to success
    6. Customer survey summary
  1. Sales & Marketing
    1. Pricing strategy
    2. Marketing strategy
    3. Positioning statement
    4. The sales process
    5. Strategic Alliance
  2. Operations
    1. Location(s)
    2. Legal issues
    3. Insurance issues
    4. Human Resources
    5. Process/production
    6. Risk Assessment
  3. Financials
    1. Start-up costs
    2. Break even
    3. Sales forecast
    4. Cash flow
    5. Income Statement

Your demographic profile should include:

  • Age (generally a specific range)
  • Sex (male, female or both)
  • Marital Status
  • Location (where they live and work)
  • Income (specifically their disposable income)
  • Education (are they high-school, college or university educated?)
  • Occupation (what type of employment do they have?)
  • Interests (what types of products and services are they interested in?)
  • Cultural, ethnic and racial background

Futurepreneur Business Plan Writer

Workshops + EventsView All

Jul 23

Are you interested in becoming an Entrepreneur? Well we have just the course for you.

Jul 25

Are you an employer with new staff to the city?  Let them know Kingston Economic Development and KEYS Job Centre are hosting monthly Welcome Nights on the last Thursday of every

Jul 25

Attend this free one-hour session to learn about the programs and services offered at Kingston EcDev that can help start and grow your business.

Aug 1

Attend this free one-hour session to learn about the programs and services offered at Kingston EcDev that can help start and grow your business.

Aug 6

Do you need to sharpen your financial ability?

Aug 8

Do you want to follow your passion to create a business that puts people and planet first? You are not alone.