Writing A Business Plan
Business plans may vary slightly from industry to industry, but at a minimum, your plan should include the following six elements:
- Executive Summary
- Company profile summary
- Market research summary
- Marketing summary
- Finance summary
- Company Profile
- Business overview
- Company history
- Management
- Location
- Legal structure
- Vision & mission
- Market Research
- Industry profile & outlook
- Local market
- Key competitors (SWOT analysis of each)
- Target market
- Keys to success
- Customer survey summary
- Sales & Marketing
- Pricing strategy
- Marketing strategy
- Positioning statement
- The sales process
- Strategic Alliance
- Operations
- Location(s)
- Legal issues
- Insurance issues
- Human Resources
- Process/production
- Risk Assessment
- Financials
- Start-up costs
- Break even
- Sales forecast
- Cash flow
- Income Statement
Your demographic profile should include:
- Age (generally a specific range)
- Sex (male, female or both)
- Marital Status
- Location (where they live and work)
- Income (specifically their disposable income)
- Education (are they high-school, college or university educated?)
- Occupation (what type of employment do they have?)
- Interests (what types of products and services are they interested in?)
- Cultural, ethnic and racial background
Workshops + EventsView All
Attend this free one-hour session to learn about the programs and services offered at Kingston Economic Development that can help start and grow your business.
This seminar is ideal for individuals who are new to using social media to promote their business or organization.
Attend this free one-hour session to learn about the programs and services offered at Kingston Economic Development that can help start and grow your business.
Attend this free one-hour session to learn about the programs and services offered at Kingston Economic Development that can help start and grow your business.
Attend this free one-hour session to learn about the programs and services offered at Kingston Economic Development that can help start and grow your business.
Do you want to follow your passion to create a business that puts people and planet first? You are not alone.