Writing A Business Plan
Business plans may vary slightly from industry to industry, but at a minimum, your plan should include the following six elements:
- Executive Summary
- Company profile summary
- Market research summary
- Marketing summary
- Finance summary
- Company Profile
- Business overview
- Company history
- Management
- Location
- Legal structure
- Vision & mission
- Market Research
- Industry profile & outlook
- Local market
- Key competitors (SWOT analysis of each)
- Target market
- Keys to success
- Customer survey summary
- Sales & Marketing
- Pricing strategy
- Marketing strategy
- Positioning statement
- The sales process
- Strategic Alliance
- Operations
- Location(s)
- Legal issues
- Insurance issues
- Human Resources
- Process/production
- Risk Assessment
- Financials
- Start-up costs
- Break even
- Sales forecast
- Cash flow
- Income Statement
Your demographic profile should include:
- Age (generally a specific range)
- Sex (male, female or both)
- Marital Status
- Location (where they live and work)
- Income (specifically their disposable income)
- Education (are they high-school, college or university educated?)
- Occupation (what type of employment do they have?)
- Interests (what types of products and services are they interested in?)
- Cultural, ethnic and racial background
Workshops + EventsView All
Are you new to e-commerce and need guidance on where to start?Discover how you can leverage e-commerce to set your business up for success.
Hosted by the Health Care Administration program at St.
Join us as we celebrate women entrepreneurs thriving with disabilities! Our featured guests are the co-founders of Two Canes Consulting.
The last 12 months have been an incredibly difficult and unique time for business owners across the province, the country, and the world.
During this workshop, we will discuss navigating the journey from Maker to Manufacturer.
An in-depth look at funding resources from grants to micro-loans, through to venture capital.