Business Plan

Writing A Business Plan

Business plans may vary slightly from industry to industry, but at a minimum, your plan should include the following six elements:

  1. Executive Summary
    1. Company profile summary
    2. Market research summary
    3. Marketing summary
    4. Finance summary
  2. Company Profile
    1. Business overview
    2. Company history
    3. Management
    4. Location
    5. Legal structure
    6. Vision & mission
  3. Market Research
    1. Industry profile & outlook
    2. Local market
    3. Key competitors (SWOT analysis of each)
    4. Target market
    5. Keys to success
    6. Customer survey summary
  1. Sales & Marketing
    1. Pricing strategy
    2. Marketing strategy
    3. Positioning statement
    4. The sales process
    5. Strategic Alliance
  2. Operations
    1. Location(s)
    2. Legal issues
    3. Insurance issues
    4. Human Resources
    5. Process/production
    6. Risk Assessment
  3. Financials
    1. Start-up costs
    2. Break even
    3. Sales forecast
    4. Cash flow
    5. Income Statement

Your demographic profile should include:

  • Age (generally a specific range)
  • Sex (male, female or both)
  • Marital Status
  • Location (where they live and work)
  • Income (specifically their disposable income)
  • Education (are they high-school, college or university educated?)
  • Occupation (what type of employment do they have?)
  • Interests (what types of products and services are they interested in?)
  • Cultural, ethnic and racial background

Futurepreneur Business Plan Writer

Workshops + EventsView All

Aug 19

Join other women entrepreneurs to learn how to unlock the power of business emotional intelligence with Angela Hoyt of Evolution Group.

Aug 20

The pandemic is changing the business landscape as we know it.

Aug 20

An in-depth look at funding resources from grants to micro-loans, through to venture capital.

Aug 25

If you’re thinking about starting a business, conducting market research is a great place to start.

Aug 26

Join women entrepreneurs from across the Kingston region to discuss how to build and maintain a thriving network during COVID-19.

Sep 17

An in-depth look at funding resources from grants to micro-loans, through to venture capital.