Writing A Business Plan
Business plans may vary slightly from industry to industry, but at a minimum, your plan should include the following six elements:
- Executive Summary
- Company profile summary
- Market research summary
- Marketing summary
- Finance summary
- Company Profile
- Business overview
- Company history
- Management
- Location
- Legal structure
- Vision & mission
- Market Research
- Industry profile & outlook
- Local market
- Key competitors (SWOT analysis of each)
- Target market
- Keys to success
- Customer survey summary
- Sales & Marketing
- Pricing strategy
- Marketing strategy
- Positioning statement
- The sales process
- Strategic Alliance
- Operations
- Location(s)
- Legal issues
- Insurance issues
- Human Resources
- Process/production
- Risk Assessment
- Financials
- Start-up costs
- Break even
- Sales forecast
- Cash flow
- Income Statement
Your demographic profile should include:
- Age (generally a specific range)
- Sex (male, female or both)
- Marital Status
- Location (where they live and work)
- Income (specifically their disposable income)
- Education (are they high-school, college or university educated?)
- Occupation (what type of employment do they have?)
- Interests (what types of products and services are they interested in?)
- Cultural, ethnic and racial background
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Presentation and moderated discussion on consumer demand for South Eastern Ontario vacation experiences and likely market profile based on Twenty31’s latest consumer research st
Learn how to create, produce, and market a podcast for your brand.
Networking: Join us for a free, fun, and informal networking event!!
Starting a small business? Learn how Kingston Economic Development can help!
Join us April 29th as Startup Grind presents An Intimate Look at Female Entrepreneurship in Patriarchal Industries.
The World Trade Centre Toronto, in partnership with the Kingston Economic Development Corporation are pleased to host a new Trade Accelerator Program (TAP) cohort beginning on M