Writing A Business Plan
Business plans may vary slightly from industry to industry, but at a minimum, your plan should include the following six elements:
- Executive Summary
- Company profile summary
- Market research summary
- Marketing summary
- Finance summary
- Company Profile
- Business overview
- Company history
- Management
- Location
- Legal structure
- Vision & mission
- Market Research
- Industry profile & outlook
- Local market
- Key competitors (SWOT analysis of each)
- Target market
- Keys to success
- Customer survey summary
- Sales & Marketing
- Pricing strategy
- Marketing strategy
- Positioning statement
- The sales process
- Strategic Alliance
- Operations
- Location(s)
- Legal issues
- Insurance issues
- Human Resources
- Process/production
- Risk Assessment
- Financials
- Start-up costs
- Break even
- Sales forecast
- Cash flow
- Income Statement
Your demographic profile should include:
- Age (generally a specific range)
- Sex (male, female or both)
- Marital Status
- Location (where they live and work)
- Income (specifically their disposable income)
- Education (are they high-school, college or university educated?)
- Occupation (what type of employment do they have?)
- Interests (what types of products and services are they interested in?)
- Cultural, ethnic and racial background
Workshops + EventsView All
May 19
Starting a small business? Learn how Kingston Economic Development can help!
May 24
Innovators and entrepreneurs: learn how you can collaborate with health-care leaders who are transforming our local health-care system through innovations in digital health and
May 24
In this interactive session, you will meet with subject matter experts to learn their best practices and the key points they believe business owners should focus on, including:
May 25
Japan and export opportunities for Canadian companies!
May 26
Starting a small business? Learn how Kingston Economic Development can help!