Business Plan

Writing A Business Plan

Business plans may vary slightly from industry to industry, but at a minimum, your plan should include the following six elements:

  1. Executive Summary
    1. Company profile summary
    2. Market research summary
    3. Marketing summary
    4. Finance summary
  2. Company Profile
    1. Business overview
    2. Company history
    3. Management
    4. Location
    5. Legal structure
    6. Vision & mission
  3. Market Research
    1. Industry profile & outlook
    2. Local market
    3. Key competitors (SWOT analysis of each)
    4. Target market
    5. Keys to success
    6. Customer survey summary
  1. Sales & Marketing
    1. Pricing strategy
    2. Marketing strategy
    3. Positioning statement
    4. The sales process
    5. Strategic Alliance
  2. Operations
    1. Location(s)
    2. Legal issues
    3. Insurance issues
    4. Human Resources
    5. Process/production
    6. Risk Assessment
  3. Financials
    1. Start-up costs
    2. Break even
    3. Sales forecast
    4. Cash flow
    5. Income Statement

Your demographic profile should include:

  • Age (generally a specific range)
  • Sex (male, female or both)
  • Marital Status
  • Location (where they live and work)
  • Income (specifically their disposable income)
  • Education (are they high-school, college or university educated?)
  • Occupation (what type of employment do they have?)
  • Interests (what types of products and services are they interested in?)
  • Cultural, ethnic and racial background

Futurepreneur Business Plan Writer

Workshops + EventsView All

Jan 19

Join us for an interactive online Q&A session that’ll teach you how to start, grow, or scale your email marketing to make more profit.

Jan 20

How can crowdfunding help build your business? Zulany Pacheco of Equivesto presents to women entrepreneurs about the value of crowdfunding.

Jan 20

How can crowdfunding help build your business? Zulany Pacheco of Equivesto presents to women entrepreneurs about the value of crowdfunding.

Jan 20

With travel restrictions and border closures due to the global pandemic, companies are looking for innovative ways to find new customers and connect with existing ones.

Jan 21

Get comfortable with selling while learning how to effectively pitch your product or service with power, whether in-person or on-the-air.

Jan 21

Starting a small business? Learn how Kingston Economic Development can help!