Business Plan

Writing A Business Plan

Business plans may vary slightly from industry to industry, but at a minimum, your plan should include the following six elements:

  1. Executive Summary
    1. Company profile summary
    2. Market research summary
    3. Marketing summary
    4. Finance summary
  2. Company Profile
    1. Business overview
    2. Company history
    3. Management
    4. Location
    5. Legal structure
    6. Vision & mission
  3. Market Research
    1. Industry profile & outlook
    2. Local market
    3. Key competitors (SWOT analysis of each)
    4. Target market
    5. Keys to success
    6. Customer survey summary
  1. Sales & Marketing
    1. Pricing strategy
    2. Marketing strategy
    3. Positioning statement
    4. The sales process
    5. Strategic Alliance
  2. Operations
    1. Location(s)
    2. Legal issues
    3. Insurance issues
    4. Human Resources
    5. Process/production
    6. Risk Assessment
  3. Financials
    1. Start-up costs
    2. Break even
    3. Sales forecast
    4. Cash flow
    5. Income Statement

Your demographic profile should include:

  • Age (generally a specific range)
  • Sex (male, female or both)
  • Marital Status
  • Location (where they live and work)
  • Income (specifically their disposable income)
  • Education (are they high-school, college or university educated?)
  • Occupation (what type of employment do they have?)
  • Interests (what types of products and services are they interested in?)
  • Cultural, ethnic and racial background

Futurepreneur Business Plan Writer

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Oct 20

As a follow-up to the successful Pitch Preparation workshops, we are pleased to present Pitch Practice.

Oct 20

The From Lab to Fulfillment workshop is a purpose-driven workshop teaches women researchers, engineers, scientists and innovators how to transform research and discoveries into

Oct 21

Starting a small business? Learn how Kingston Economic Development can help!

Oct 21

In this workshop you will start to craft your enterprise vision.

Oct 21

How to prepare your e-commerce store for Black Friday, Cyber Monday, Christmas and more.

Oct 21

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