Squad Service Menu

Website & SEO

Website audit

Ensure that your website is working hard for you! We’ll take a top-to-bottom look at your website through a performance lens: are you able to capture leads? Will your visitors understand your business? Will users know what you’d like them to do? You’ll receive feedback on your copy, images, forms, layout, design, organization, fonts, colours, and more!

Accessibility audit

Don’t block out your customers! Web accessibility is as important as physical accessibility. Does your website meet the new standards? We’ll take a look at your site for WCAG 2.1 compliance and provide solutions to ensure your website is accessible to everyone.

Seach Engine Optimization (SEO) audit

Make sure that your website can be found! We’ll show you how to optimize your website for Google and other search engines, including basic technical tricks and best practices for optimizing your content.


Whether you’re starting with e-commerce for the first time, or if you’ve been using it for a while, we can help! Shopify, Squarespace, WooCommerce, and more. We’ll get you selling online, or selling more, in no time!

Optimizing Ecommerce for Conversion

Having a visitor to your online store is one thing, actually getting a sale from that visitor is another! Work with an expert to reduce friction and barriers your visitor may be facing. Get advice on conversion techniques for your unique business and develop a strategy to implement solutions.

E-commerce Audit

Your ecommerce store is never perfect. You likely have a list of things you want to change but either you don’t have the time or the knowledge to get it right. Get an expert audit that addresses your key concerns and highlights opportunities so you can quickly implement the most efficient changes. 

Social Media

Social media audit

Find out just how effective your social media is! Our social media expert will do an in-depth analysis of your social channels to see how you stack up against the competition. We’ll look at everything from your cover photos and bio to your content and engagement. You’ll receive actionable solutions to help your social media stand out!

Instagram and Facebook Shopping

Sell your products on social media! We’ll work with you step-by-step to get your e-commerce store connected to your Facebook and Instagram business accounts, allowing you to easily tag your products for a quick sale. We’ll teach you best practices so you can sell on social media in your sleep.

Content Creation Strategy

Coming up with good, engaging content can be really hard! We want you to do more than just post about sales and promotions, so we’ll help you put together a plan to get you posting compelling, shareable social media posts that boost your following and your sales.

Social Media Ads

When your social media needs a “boost”, you need to know how to maximize your investment. Step-by-step, we’ll show you how to create an ad, select the right targeting, best practices, and teach you the best ways to ensure your ad spend is going to deliver the results you need.

TikTok/Instagram Reels/Video marketing

The stats prove it: video content wins, every time. Learn how to create engaging videos for TikTok, Instagram Reels, YouTube Shorts, Facebook Video as well as anywhere across the web!

Digital Marketing

Lead generation

Learn the best methods for using your online channels to generate new business. We’ll work with you to maximize the number of quality leads coming through your website, social media, and email marketing. We’ll show you the most efficient ways to manage those leads and turn them into sales.

Google Ads

Whether you’re just starting out or have been running Google Ads for a while, our search engine marketing expert will audit your Google Ads account, looking at everything from the ad copy to campaign organization to targeting. We’ll help you fine-tune your account to improve your click-through rate, conversion rate, and ultimately, your bottom line!

Local SEO audit

Make sure that you can be found by local shoppers! Starting with your Google My Business profile, we’ll do a deep dive to optimize this essential tool. We’ll also audit your website to show you more ways to attract Kingston-area customers.

Content marketing

Putting out amazing content is one of the best ways to stand out from your competition. We’ll help you develop a content strategy to entertain, educate, and inspire your audience so that they become loyal customers and dedicated brand ambassadors


A great blog is one of the best ways to bring high-quality traffic to your website! We’ll show you how to plan, write, optimize, and promote your blog to help you win new customers and sell more products and services.

Influencer marketing

Our influencer marketing expert will show you how to plan and deploy a powerful influencer marketing campaign. Whether you want to work with influencers on a local, regional, or global scale, we will teach you what to look for in an influencer, how to hire them, how to monitor their work, and how to use their content.

Email Marketing

Work with an email marketing expert to develop a strategy for your small business to unlock sales and build relationships through this popular free marketing channel.

Brand Development

Branding is about much more than just a logo! Get one-on-one advice with a brand expert who can help you uncover your brand, and get you started showing the world who you really are!


Content Creation

DIY Photography Recommendations

Meet with a photography expert for an introduction to the tools you can use to take amazing photos in-house. Using tools you already have, we'll take your brand photos to the next level and show you how to feel comfortable doing it yourself.

Photography Audit

Get valuable feedback on your existing photography! Is there a clear brand voice? Are the images consistent? Do they look the way you want them too? We'll review it all and make suggestions for change. 

Creating video content
No matter what statistic you look at, video content is what the public wants! Work with one of our digital marketing experts to figure out the best way video can work for you. Whether it is Reels, TikTok, YouTube, Stories, or a brand video all your own, there is a strategy that can work to your business's benefit, and we’ll help you find it.

Workshops + EventsView All

Jul 7

Starting a small business? Learn how Kingston Economic Development can help!

Jul 14

Starting a small business? Learn how Kingston Economic Development can help!

Jul 21

Starting a small business? Learn how Kingston Economic Development can help!

Jul 28

Starting a small business? Learn how Kingston Economic Development can help!

Aug 4

Starting a small business? Learn how Kingston Economic Development can help!

Aug 11

Starting a small business? Learn how Kingston Economic Development can help!